Parley For The Oceans
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We believe the power for change lies in the hands of the consumer given we all have a choice and the power to shape this new consumer mindset lies in the hands of the creative industries.
Parley for the oceans. The circular economy will never work with the materials we have says cyrill gutsch of parley for the oceans. Parley for the oceans addresses major threats towards our oceans the most important ecosystem of our planet. Partnering with parley on a shared mission to use 100 recycled polyester in our products by 2024 we created primeblue. The concept shoe illustrates the direction adidas and parley for the oceans are taking ahead of consumer ready ocean plastic products being revealed later this year.
Plastics will be replaced within ten years by biofabricated. Parley for the oceans. Parley s partner organisation sea shepherd retrieved the nets after a 110 day expedition tracking an illegal poaching vessel which culminated off the coast of west africa. He s the founder of parley for the oceans a nonprofit started in 2012 to fight water pollution and eradicate plastic.
Adidas is a founding member of parley for the oceans a global network of creators thinkers and leaders from brands governments and environmental groups who come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. We believe the power for change lies in the hands of the consumer given we all have a choice and the power to shape this new consumer mindset lies in the hands of the creative industries. Adidas parley shoes are produced with recycled plastic which helps to mitigate the amount of plastic which ends up in the ocean plastic ocean debris. Parley for the oceans addresses major threats towards our oceans the most important ecosystem of our planet.
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